Thursday, March 29th, 2012
My awesome friend Catherine has started up a brand-new company called Quadrivium Supplies, and I’m very pleased to have gotten to design her logo and product labels. She wanted a calligraphic Q of some kind, we went trolling the internet for ideas together. I drew the art quite small by hand with pen and ink and, as you can see, no ruler for the inking. I wanted it to have some rough edges the way a real woodcut would.
Even though the original art is only 2″ tall, I scanned it in Ridiculously High Resolution so she’d be able to use it on anything she liked. So far she’s using the small version the most, on her website, Twitter avatar, and labels. Irony.
I also drew her dingbats! They match the leaflike style of the decorations in her Q, and we used one of them on her labels. These are only 1/2″ tall in real life, but I made them big for the internets because I don’t hate you.
“I started out with, ‘I want a logo. Maybe it should have a Q in it.’ And she got it narrowed down so fast by practically reading my mind and figuring out exactly what I wanted.”